About Us

Who are we?

Founded by restaurant entrepreneur Vicente Del Rio, we offer a quick and affordable alternative to lovers of authentic Mexican cuisine. our Old Pasadena location captures the essence of a walk-up taqueria, with added flair and a colorful ambiance.

FRIDA TACOS’ menu has become famous throughout Los Angeles, attracting the attention of critics, news programs and west coast “foodies.” Customers can enjoy the authentic flavors of central Mexico, which include Marinated Beef, Grilled Chicken, Pork Carnitas, Chicken Mole, Barbacoa, Pork Pastor, Pescado, Camarones and Pork Cochinita Pibil. Every item is made to order and can be incorporated into tacos, burritos, sopes, quesadillas, nachos, and tortas.